UCC releases new ad, "The Language of God"
The United Church of Christ has launched a new, 90-second advertisement -- "The Language of God." The ad prominently features the denomination's support for social justice, including marriage equality for same-sex couples. Unlike past ad campaigns, where traditional television outlets were utilized as the delivery method, this message is being released in an online format in the hope it will spiral across the Internet. "Seeking to virally spread the message across its diverse constituent base, the UCC is asking its 60,000 email newsletter subscribers and nearly 31,000 Facebook fans to use social networking to distribute the ad to their online friends and communities," the denomination's web site reports.
To view "The Language of God," click here.
To read more about the campaign, click here.
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